SEO FUNDAMENTAL II

What Will You Learn?

• 1. Keyword Research: Identifying relevant keywords and phrases your target audience is searching for.
• 2. On-Page Optimization: Techniques to optimize individual pages, including meta tags, headings, and content structure.
• 3. Technical SEO: Understanding website performance factors like site speed, mobile-friendliness, and crawlability.
• 4. Content Strategy: Creating high-quality, engaging, and optimized content that aligns with search intent.
• 5. Backlink Building: Acquiring quality backlinks to improve website authority and rankings.
• 6. Local SEO: Optimizing for local search queries and setting up Google My Business effectively.
• 7. Analytics and Metrics: Using tools like Google Analytics to measure SEO performance and make data-driven decisions.
• 8. SEO Tools: Leveraging platforms such as SEMrush, Ahrefs, or Moz for research and monitoring.
• 9. Search Algorithm Updates: Keeping up with changes in search engine algorithms and adapting strategies accordingly.
• 10. Competitor Analysis: Understanding and analyzing competitors’ SEO strategies to refine your approach.